School Brand Identity and Image

The brand identity and image created for The Sanskriti School – Lucknow will reflect and augment stakeholder’s perception of the School, its objectives, the culture and the quality of its offerings. Key components of the brand identity comprise the School Logo and School Tag Line. These are incorporated into various communication forms including school uniform, prospectus, letter heads, web site, official circulars and social media.

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School Logo

Our Logo signifies Pancha Maha-Bhoota - the five great physical elements considered as the basis of all creation by the Vedas and our culture:-

• Earth – Green Leaf
• Water – Blue Boy
• Agni or Tejas – Rays of Sun
• Vayu or air – two “S” opposite to each other (also signifies Sanskriti School)
• Akash, space or Surya – hands raised to sky

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The Logo, through the colors, also signifies the following outcomes to students of the modern world albeit with a traditional blend:-

• Blue – Depth, Stability, Confidence, Wisdom
• Orange – Joy, warmth, Sunshine, Creativity, Success
• Yellow – Energy, Enlightenment, Freshness, Positivity
• Blue Purple or magenta – Universal Love at its highest level, Self-Respect, Contentment

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